ADW Partners · Cape Town · December 2026 · v1.2

4 nights. 15 venues.
One city. One movement.

Africa Dance Week 2026 comes home to Cape Town — opening on First Thursday and taking over the city for four nights of African House music, luxury experiences and a cultural moment the world will watch.

Nights

Thu 3 – Sun 6 December 2026

Venues

Across Cape Town

8K+

Night 1 Audience

First Thursday Bree Street

Signature Experiences

Wine Farm · Yacht · Beach · Table Mtn

The 4-Night Programme

Thursday to Sunday. Cape Town is the venue.

Thursday 3 Dec

First Thursday Takeover

Opening Night · Bree Street & City Bowl

ADW hijacks First Thursday CT
8,000+ existing audience on Bree Street
Headline DJ · Opening ceremony
City of Cape Town co-hosted
International media arrival

Friday 4 Dec

The City Unleashed

5 venues · 5 shows

Bo-Kaap · Woodstock · Sea Point
De Waterkant · Gardens
Headline acts at anchor venue
Pop-up performances city-wide
Brand activations open

Saturday 5 Dec

The Experiential Day

5 venues + Wine Farm + Yacht

V&A Waterfront · Green Point · Observatory
Camps Bay · Salt River
Wine Farm: Constantia/Franschhoek
Yacht Party: Table Bay sunset
VIP hospitality programme

Sunday 6 Dec

The Grand Finale

5 venues + Beach + Table Mountain

Kalk Bay · Langa · Newlands · City Bowl
Beach Party: Clifton / Camps Bay
Table Mountain artist shoot
ADW Awards Ceremony · Broadcast
International press closing

Night 1 — Opening Night Strategy

We don't manufacture an audience. We amplify one.

8,000+

People on Bree Street — every first Thursday

First Thursday Cape Town is a free, City of Cape Town endorsed monthly cultural event. Galleries, restaurants, bars and street performers open late across Bree Street, Long Street and the City Bowl every first Thursday without fail.

ADW takes over December's First Thursday and turns it into the opening night of the biggest African House event on the continent.

Night 1

What ADW adds on Thursday 3 December

ADW opening declaration — Cape Town is home
Headline DJ at anchor Bree Street venue
5 simultaneous pop-up activations across the City Bowl
African House across the full 8K First Thursday crowd
City of Cape Town co-branding on all materials
International press and delegates on the ground
Opening ceremony broadcast live

Signature Experiences

Only possible in Cape Town.

Four experiential events that can only happen here — and will be talked about everywhere else. Each one can be separately sponsored and generates world-class content.

🍷

Wine Farm Evening

Constantia or Franschhoek · Saturday

Exclusive, invite-only event at one of Cape Town's iconic wine estates. African House music among the vines. International label executives, brand partners and press in an extraordinary setting. Content that travels globally.

⚓

Yacht Party

Table Bay · V&A Waterfront · Saturday

Afternoon-to-sunset party on the water with Table Mountain as backdrop. 200-capacity yacht charter with headline DJ. One of the most photographed settings on earth — every frame an ADW campaign image.

🏖

Beach Party

Clifton 4th or Camps Bay · Sunday afternoon

The Sunday closing event. Cape Town's most iconic beach, African House at full volume, a crowd from three continents. Sunset, sand and sound. The image that defines ADW 2026 for the world.

⛰

Table Mountain Shoot

Summit · Sunday · Cable car takeover

A major ADW ambassador artist performs and shoots content at the top of Table Mountain. A 60-second film seen by millions globally. The content moment that puts ADW on the world's cultural radar permanently.

City of Cape Town — Primary Partnership Target

Make ADW a permanent fixture
in Cape Town's December calendar.

Why the City should co-fund ADW

First Thursday is already a City of Cape Town programme — ADW extends it into December
December tourism: ADW fills hotels and restaurants in the pre-Christmas window
International press and delegates = tourism marketing at no cost to the city
15 venues + 4 experiential events = economic impact across every neighbourhood
Annual anchor: Cape Town owns African House music on the world stage permanently
Table Mountain shoot: global content that promotes Cape Town as a destination
First Thursday alignment gives ADW immediate civic legitimacy from Night 1

The Partnership Ask

R2M – R3M

Co-funding from Cape Town Tourism, City of Cape Town Events, or Wesgro — aligned with existing December cultural programming. Category-exclusive city partner status.

What the City receives

Named city partner on all ADW materials and broadcast
Co-branding on First Thursday Opening Night
Tourism economic impact report post-event
First priority on Year 2 partnership terms
International media: Cape Town as home of African House

Partnership Tiers

Partner at the level that works for you.

R5M

Headline Sponsor · One slot

Own all 4 nights.

ADW presented by [Brand]
Naming rights across all 4 nights
First Thursday opening night branding
All 15 venue activations
All 4 experiential event activations
Table Mountain content co-production
International media first position
City of Cape Town co-branding
Year 2 renewal ROFR

R1M – R3M

Tier 1 · Named Partner

Own a night or experience.

Night naming rights (1 of 4 nights)
Or: experiential event naming rights
Full event branding package
VIP tickets and hospitality
Social media integration
On-site activation
Press and media inclusion

R500K

Tier 2 · Brand Sponsor

Be in the room.

Branded event presence
Tickets and hospitality
Digital co-branding
Social media mentions
Experiential event access
Preferential renewal terms

Let's start the conversation.

Tell us who you are and what you're scoping. We'll be in touch within 48 hours.

✓ Received. We'll be in touch within 48 hours.

4 nights. 15 venues.One city. One movement.